Wild Turkey Event

Wild Turkey, a bourbon brand, had launched a brand activation. Aptos Creations was entrusted with throwing a launch party for their trade guests and executing a month-long roving engagement at participating locations.

We chose a cafe-bar that complemented the brand and transformed it into a boxing ring for the launch party.
Based on the brief of generating a leader board challenge with virtual boxing, we designed a mobile console that housed the game set as well as the wild turkey products as the key promotional showcase. Pull-up banners, tiny kiosks, and crew costumes were made to complement the collaterals for brand visibility.

We also designed 15 limited edition mini bars as the top prize gift to entice guests to participate.