Cointreau Dita Von Teese

Coinciding with her fourth year as a global brand ambassador for Cointreau. At Zirca, Clarke Quay, Dita put on a special performance of her famous burlesque Cointreauversial Show. Consumers took part in a competition at select bars and nightclubs to win complimentary tickets to Dita's year-end celebration and exclusive showcase. 

We were given the opportunity to build the brand look and feel for the campaign promotion for this project. We designed a brand guide for the campaign that could be used across the Southeast Asian region. The logo for the campaign was hand-drawn and illustrated. The bottle wrapper/tag, campaign website, and brand visibility banners were among the other collaterals prepared.